I'm an award‑winning creative with a passion for crafting bold, insight‑driven ideas that connect brands with culture. With experience at leading agencies including Ogilvy, Grey London, McCann, and We Are Social, I've brought campaigns to life for global names like Adidas, Colgate, HSBC, Coca Cola, and Sainsbury’s. My work spans social, OOH, print, and film, which is always underpinned by sharp strategic thinking and a flair for storytelling.

Beyond the day job, I am a PhD researcher at UAL exploring diversity, equity and inclusion in advertising, and co‑founder of Unite for Her UK, a creative movement tackling male violence against women.