Freelance

Creative

2020 - 2023

Agencies

The Work

Adidas
Formotion

The Problem

As women we are tired of seeing the same frames doing the same few exercises.Women don't need to be told how they should move. Women have come together in movement for centuries, creating our own opportunities and doing them our way.

The Solution

Adidas celebrates this with female-founded women's acrobatics group Mimbre, who tell us how they move. We show how real women move, focusing on lesser-talked-about sports. Our social adaptation of the wider campaign "Watch Us Move" became "How We Move". We wanted to show the strength of individual women, as well as how strong a collective can work to become both physically and mentally.

Yamaha
Winter Warmers

The Solution

Music can bring us warmth with melodies and memories wherever we are, even if we are alone.

The Problem

As our talent was scattered around Europe, and lockdown restrictions were still in place, we knew we couldn't shoot in person.

The Outcome

The social content series, "Winter Warmers", where Yamaha talent created intimate self-shot content recalling music and memories from past winters by looking through old family photo albums together at Christmastime.

Just Eat
Experience

The Concept

On just one street, there is all sorts of food from all over world. And with Just Eat, it’s available to you at a tap, so you can have breakfast in Tokyo, lunch in Paris, and dinner in Lima. Using this very human and easy-to-understand street format we create Just Eat Neighbourhood, uniting our global marketplace made of businesses big and small in one place.