Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Scroll
Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Scroll
Ogilvy
Social and Content
Art Director
2023 - Present
Clients
The Work
Colgate
Whitening
The Ask
Create content showcasing that Colgate’s Max White Ultimate toothpaste can make your teeth ten times whiter in just three days.
The Solution
We partnered with Oti Mabuse to build assets focused on the festive party season, an ideal moment to spotlight the product’s quick, confidence-boosting results.
One concept was focused on the ten times whiter claim, and the other was focused on the three day claim.
The Outcome
8 individual assets built for Meta, Youtube and Tiktok. Here are a couple of them!
The Results
This work is live right now, so results still to come!
Colgate
Purple Serum
The Ask
To create assets that showcase Colgate’s new Max White Purple Serum, targeting Gen Z across social platforms.
The Problem
Our biggest challenge was competing with HiSmile and demonstrating that Colgate’s serum offers more than a quick fix, it delivers both immediate results and long-lasting whitening benefits over time.
The Solution
Three concepts matched to the personalities of the chosen influencers, highlighting the product's quick and easy nature.
The Outcome
Working with five different influencers popular across the targeted demographic. 97 individual assets built for all major social platforms including TikTok, Meta, Youtube and Amazon Prime Video. Taking into account Creative X best practice guidelines. Here are a few of them!
The Results
This work is live right now, so results still to come! xoxo
Palmolive
The Bathing Nation
The Results
This work is live right now, so results still to come! xoxo
The Ask
Palmolive wanted to be seen as a brand that is sensorial, vibrant, and joyful. With emphasis on fragrance and pleasurable experiences, showcasing attractive packaging and presenting Palmolive as a vibrant brand.While also creating emotional bonds with audiences through engaging, relatable, and memorable content.
The Solution
The Bathing Nation - A campaign that celebrates real people in real homes. We captured the charm and truth of bathrooms from across the UK and Ireland. The aim was to tell the stories of unique, quirky yet functional spaces that spark joy for their owners.
The Outcome
Stories, reels and carousel showcasing people with unique interesting passions and bathrooms.
Sanex
Skin Therapy
The Ask
Launch the new Sanex Skin Therapy shower gel range across all major social platforms, highlighting key ingredients such as the Omega 3 and a patented Amino Acid Complex.
The Solution
Oti Mabuse and dermatologist Dr Emma sat down in a podcast like series to answer questions people have about their skin needs while also highlighting the product benefits of the brand new range.
The Outcome
56 individual assets built for all major social platforms. Here are a few of them!
The Results
On Meta.
Our VTR is around 75% for LALs and about 68% overall. This is higher than last year, despite a slight increase in CPM.
On TikTok.
Overdelivered on both impressions and views during the campaign. Had a VTR of 4.91%. We delivered a 100% increase in video views on TikTok this year versus last, despite only having a 40% increase in budget.
The Outcome
7 different assets built for Meta and YouTube.
Sanex
Skin Exert
The Ask
Highlighting that Sanex is the one ally to help keep skin healthy for all through the lens of interesting lives and human challenges.
The Solution
Social campaign highlighting that regardless of whether you’re training for a championship, chasing a toddler, or sitting at a desk in the office, we’re here for and understand your skin.
The Results
Overachieving on the expected KPI's.
Increase in client investment for the next years' social campaigns.
Sanex
Social Platforms
The Ask
Sanex wants to become the undisputed skin health expert brand on the market, known for redefining the body hygiene category with accessible skin health products so people everywhere can preserve, enhance, and improve their skin health.
The Results
Creating content throughout the year for the Sanex UK Instagram account. Concepting, designing, and implementing ideas that highlight new and existing products. Focusing on education and inclusion.Here are a few examples.
Vichy
Laboratoires
The Ask
Vichy Global tasked us with creating a fresh, culturally relevant re-push for their Collagen 16 Serum that:
- Educates consumers on the science of collagen
- Drives awareness and desirability for the ultimate collagen-boosting solution.
- Engages Gen Z and Millennials, bridges skincare science with lifestyle trends.
- Activates influencers and derms in a way that feels authentic and fun.
- Creates an ownable brand platform that can live beyond the campaign and encourage long-term consumer engagement.
The Solution
THE COLLAGEN FUND: a playful, investment-themed brand world that positions Collagen 16 Serum as the smartest skin investment you can make. We tappend into the viral TikTok conversation around Collagen Banking and reframed skincare as "skin wealth"
MORE TO COME!
Diet Coke
The Diet Coke Bag
The Ask
Create a social asset to aid in the launch of the Diet Coke bag that will encourage people to get involved and start creating!
The Solution
In a hand-drawn, sketchbook-like style, we created a carousel that clearly illustrated all the steps you need to take to crochet this pattern at home on your own time.
The Results
Views: 12,227 (Above average for DC's posts)
Reach: 2,549
Engagements: 165
Engagement Rate: 6.47% (4% above industry benchmark)
Colgate
Sensitive
The Ask
Position Colgate Sensitive as the best brand to accompany our audience and encourage light buyers to switch to Colgate, switch on relief and enjoy the confidence of a pain-free life.
The Solution
We created a video series where dentists describe relatable and common times they have suffered from tooth sensitivity. Hitting relevant moments, our dentist, Dr Surina, shared tips tailored to seasonal or cultural events, each incorporating the importance of using Colgate Sensitive Instant Relief toothpaste.
The Outcome
9 individual assets built for instagream
The Results
KPI's incoming!
The Product
Colgate Sentivie Releif: Repair and Multi-protection
Colgate
Social Platforms
The Ask
Creating content throughout the year for the Colgate UK Instagram account. Concepting, designing, and implementing ideas that highlight new and existing products. Here are a few examples.
Sainsbury's
Social Platforms
The Outcome
Staying on top of social trends for immediate implementation. Here are a few examples.
The Ask
Concepting and creating social content throughout the year for Sainsbury's Insta and TikTok accounts.
Sainsbury's
Instant Experience
What is IE?
These are full-screen, mobile-friendly ad formats that provide a more engaging and immersive experience for users upon clicking on an ad. These ads allow businesses to showcase a variety of content, including videos, images, carousels, and product catalogs, within a single, interactive microsite on Facebook.
The Ask
To create a Facebook Instant Experience Christmas advert featuring specific assets from the Big Friendly Giant universe to tie in with the launch of Sainsbury's Christmas TVC.
The Outcome
Taking the BFG back to his storybook roots we created three individual IE assets, each containing three videos, 1x four-frame carousel, 1x nine-frame product carousel, and a tilt to view interactive asset.
Ecover
Social Platforms
The Ask
Concepting, illustrating, and designing social content for key dates throughout the year for all of Ecovers' European Instagram accounts. Staying on top of social trends for immediate implementation. Here are a few examples.
The Solution
Creating a distinctive yet simplistic illustration style based on the brand colour pallete that could be easily replicated across the different markets in an.
The Results
While my illustrations were just meant to be used as simple mockups and storyboards, these ended up being used, and continue to be used, across the final assets.
The Problem
The content has to flex across 7 different countries and nine different markets.
