Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Scroll
Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Scroll
Grey
London
Creative
2021-2023
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Clients
The Work
Pantene
Hair Biology
The Insight
Many women have signature hairstyles that are as much a part of their identities as their names or how they take their tea. So when menopause forces you to change your hairstyle, it's not just hair you're losing.
The Solution
We introduced Cally as the new face of Pantene Hair Biology as we felt she represented the energy of our menopausal haircare range.
The Problem
As women's hair thins and changes with age, they feel they're expected to alter their image. But with Pantene's Hair Biology, your hair appears thicker, and through menopause changes, you can stay fully you.
FryLight
Get Food Going
The Problem
FryLight is seen as a diet brand: an oil alternative for those who are focused on calories more than taste.
The Solution
We reposition what cooking with Frylight can look like, showing that with one spray food can be exciting and brought to life.
The Details
We reached out to Kitchen at Jelly London to bring our ideas to animated life.
The Outcome
Frylight originally wanted one social video, but loved the designs so much they chose all three executions.
After those exceeded expectated KPI's we were asked to create more assets around prawns and peppers.
Bank of Ireland
The Solution
We show how people can get more financially savvy, whether it's using Tailored Money Insights on the app to reduce your spending at home or teaching kids how to manage their money in the Financial Literacy programme.
The Problem
Money is a frightening topic, and financial literacy feels out of reach for many people in every day life.
Helly Hansen
First Tracks
The Solution
A social campaign that puts us, literally, into the hands of the inspiring professional athletes who open the mountain every day. Showing the dedication and strength it takes to be the first up in the early hours of the morning, before anyone else is awake.
The Ask
Encourage and inspire the next generation of skiers.
HSBC
Sustainability
The Ask
HSBC wants to highlight the UK's Green Trade Loan facility, to help businesses create achievable change moving towards their sustainability goals.
The Solution
We show how Achievable Change can be achieved by making films about how HSBC helped businesses' sustainability goals.
The Details
We wrote 'Achievable Change' as a line in one of our B2B sustainability stills, but it has now become a core piece of sustainability strategy across the whole bank going forward.